Smart city highway with AI traffic analytics overlays and data visualization

TRAFFIC ANALYSIS – ENGINEERING COMPANY

Replacing Per-Minute Fees with In-House Traffic AI Using GeniAI

  • Eliminated per-minute vendor fees
  • $500K+ annual savings

About

A forward-thinking traffic engineering group, this firm provides infrastructure planning and traffic management solutions for cities. Seeking to move away from costly vendor lock-in, they chose Genium to build an in-house computer vision platform with scalable analytics and full data ownership.

Challenge

The client needed near manual-count accuracy across challenging conditions like nighttime footage, occlusions, and overlapping vehicles. They also required detailed analytics by lane and direction, along with export compatibility for existing reporting. Vendor fees, data lock-in, and limited customization blocked scale and profitability.

Solution

Using GeniAI, the team built a platform that processes traffic video in the cloud and classifies vehicles with computer vision. The system captures details like time, class, lane, and location, then makes the data available through a branded dashboard with maps, reports, and a chat interface for quick queries. The security and compliance layer ensured data accuracy and safety, while senior engineers fine-tuned the models and connected the platform to the client's existing reporting tools.

Technologies used

  • Computer Vision
  • Cloud Video Processing
  • Vehicle Detection Models
  • Classification & Analytics Dashboard
  • Secure Data Orchestration

Results

Annual Savings

$500K+ annual savings from eliminating per-minute vendor fees with an in-house platform.

Full Ownership

Complete control of traffic data and reporting, no vendor lock-in.

Scalable Cloud Platform

Real-time counts and classification at scale, across all conditions.

Accuracy Delivered

Near manual-count accuracy, even in challenging environments (nighttime, occlusions, overlaps).

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